Drawing on her past experience working with Jennifer Lopez, Céline Dion and Kate Moss, Marie-Sabine Leclercq explores why choosing a celebrity ambassador goes far beyond reach or visibility and how LLMs are adding a new dimension to brand reputation.

India is building a beauty ecosystem that stretches from mass-market consumption to luxury. As premiumisation accelerates and local brands gain power, the next question is not when India will become a major beauty market, but when its brands will become global leaders.

Luxury, wellness and healthcare are beginning to converge around a new ambition: helping consumers live healthier for longer. As longevity becomes a global market, access to prevention, diagnostics and personalised health could also become a new marker of privilege.

With RMB 27.3 billion in 2025 revenue and international expansion underway, Laopu Gold is challenging the way the luxury industry views Chinese brands. The real question may no longer be whether new global competitors will emerge from China, but whether established luxury leaders will recognise them early enough.

The next generation of luxury leaders may not seek to replicate the European model. From Saudi Arabia to India and China, new Houses are building global desirability through their own cultures, heritage and creative identities, reshaping the geography of luxury.

Saudi Arabia is no longer simply investing in luxury. It is building an ecosystem where culture, heritage, hospitality and creativity converge to redefine the industry's future. Could the next competitor to luxury Maisons be a nation rather than another brand?

Halal Beauty is no longer a niche market. Driven by growing demand for transparency, traceability and product integrity, it is reshaping global beauty standards and influencing the strategies of leading cosmetics companies worldwide.

China is no longer simply the world's largest beauty market. A new generation of Chinese brands is reshaping global competition through faster innovation, digital ecosystems and a deep understanding of consumer behaviour.

Artificial intelligence is helping luxury companies accelerate sustainability—but it also comes with a growing environmental footprint. As AI adoption expands, digital sustainability may become one of the industry's next strategic priorities.

Luxury's biggest disruption may no longer be economic but cultural. As Asian brands build their own narratives and values, Europe faces a new strategic question: can its Maisons continue to inspire a world that is creating its own luxury imaginaries?

While much of the luxury industry is still debating artificial intelligence, CHANEL and Hermès are taking a longer view. Their strategies suggest that the real competitive advantage of the future may not lie in AI itself, but in the ability to decide where and how it should be used.

Consumers are increasingly asking ChatGPT, Gemini and other conversational AI platforms for recommendations instead of searching the web. Discover why the next challenge for brands is no longer visibility alone, but becoming the brand AI chooses to recommend.

Demographic change, longevity research, neuroscience and artificial intelligence are reshaping the beauty industry. Increasingly, beauty is moving beyond appearance to focus on vitality, wellbeing and the science of living better.

Luxury is evolving beyond products, status and exclusivity. As wellbeing, longevity and personal transformation become new aspirations, the industry's greatest value may no longer lie in what brands sell, but in how they improve people's lives.

Consumers increasingly ask AI for recommendations instead of searching the web. Discover why luxury brands must move beyond visibility and ensure that artificial intelligence understands, represents and recommends their true identity.

K Beauty is often described as the beauty industry's next dominant force. Yet while its economic weight remains relatively limited, its cultural influence is transforming how younger consumers discover beauty and reshaping the competitive landscape for European brands.

Skincare is becoming the economic foundation of the beauty industry. As science, artificial intelligence and personalised care reshape consumer expectations, beauty is moving from a market driven by desire to one built on proof.

Luxury is entering a new cycle. Slower growth, market polarisation, experiential consumption and conversational AI are transforming how consumers discover and choose brands.

Fragrance is now the fastest-growing category in beauty, but the real transformation goes far beyond market performance. Luxury is shifting from selling products to creating meaning, emotional connection and psychological value.

Consumers are no longer just searching for brands. They are asking AI for recommendations. This shift is transforming how visibility, credibility and reputation are built in the age of conversational search.